Job:
Toshiba Kira campaign.

Brief:
Launch Toshiba’s new premium laptop with a microsite, email campaign, direct mail piece and in-store collateral.

Response:
‘What it takes to be great.’

As Toshiba’s most premium laptop, the Kira is all about helping users to perform at their best. I included a series of campaign films, showing the relationship between extreme sportsmen and their Kira laptops, to write and art direct a slick online campaign around them.

Using some of the hero shots from the films, I also conceptualised a unique direct mail piece that built towards the summit of a mountain with every reveal.