Job:
Polycom video communications document.

Brief:
Promote the power of video communication to a business audience and show how it can aid collaboration between organisations.

Response:
‘Polycom. Let’s get things done.’

Working with an art director, I put together a book of copy-focused, yet visually impactful ideas to express the importance of seeing the person on the other end of the line.

Polycom is renowned for its ‘squawk boxes’ – the triangular conference call phones found in almost every office in the UK – but in today’s age of face-to-face digital communication I aimed to show that Polycom could (and should) have the same sort of reputation for its impressive video conferencing solutions.