Job:

Feasters brand launch.

Brief:
Create a strap line, packaging design, series of press ads and website to launch the Feasters microwaveable snacks brand.

Response:

’Good and ready.’

Feasters’ key differentiator in the microwaveable snack market was its use of ‘100% quality’ ingredients. Working with an art director, I was tasked with making the Feasters range as attractive as possible to students and mums – quite a feat considering the ‘dirty’ reputation of microwaveable food.

Using playful, conversational language and bold typography, we gave Feasters a light, bright, friendly look and feel – playing upon the traceable ingredients and complete lack of hydrogenated fats.