Job:

Castrol Edge campaign.

Brief:
Create posters and informative collateral to be placed in garages across the UK.

Response:
‘Strength to perform.’

My task was to create a campaign around an existing above-the-line film for Castrol Edge oil.

Using its strength as inspiration, I introduced the premium oil to a consumer audience in the most relevant location possible – car garages and workshops – via informative posters, brochures, flag pens, circular spinners and lanyards.