Job:
Tefal tactical work.

Brief:
Create tactical ideas to raise general awareness of the brand.

Response:
‘Don’t let the pan spoil Pancake Day.’

What began initially as speculative work ended up with an idea that was bought by Tefal. I spotted an opportunity around Pancake Day and conceptualised a double-page press ad where the middle of the pages were stuck together. Once forced apart, the image of the pan would be ruined and the headline would pay-off the idea.

In addition, I mocked up a microsite idea for Tefal’s non-stick pans, which contained elements that continually slipped down the screen.