Job:

Unique & Limited ‘James Hunt’ commemorative campaign in partnership with McLaren F1.

Brief:
Support the launch of a new piece of automotive artwork celebrating the 40th anniversary of James Hunt’s World Championship.

Response:

‘Hunting for Victory.’

Unique & Limited are quickly becoming a social media success story. That’s because the brand’s spectacular automotive artwork – created with a combination of original photography and cutting-edge 3D graphics – is quite unlike anything else on the market.

After having spent months creating a piece in partnership with McLaren, I was tasked to name the artwork, structure interviews with automotive legends, storyboard and script a promotional video, and write social media content.

In addition to being seen by thousands of Unique & Limited followers, the work was also promoted via McLaren – going out to an audience of millions on Instagram, Twitter and YouTube.