Job:
Toshiba touch devices campaign.

Brief:
Raise awareness of Toshiba’s range of touch enabled devices and how the products are useful to businesses.

Response:
‘Bringing technology to life.’

We all know that technology plays a part in the success of pretty much every business out there today, but it can do even more when it’s brought to life. All it takes is a touch for technology to become more interactive, more intuitive and more responsive – and Toshiba has a range of devices that enable just that.

To dramatise the benefits of Toshiba’s touch enabled products – and tell the story of how they can help businesses – I conceptualised a flat, two-dimensional environment that comes to life in three-dimensions when activated by the touch of a pair of hands. After coming up with the line ‘Bringing technology to life’, I then wrote the campaign video voiceover to explain that all it takes to be more productive is a touch, tap, pinch or swipe.