Job:
Toshiba SMB campaign.

Brief:
Promote Toshiba’s range of versatile laptops and tablets aimed at small-to-medium sized businesses.

Response:
‘Toshiba business devices. For every role you play.’

Borne from the insight that the decision makers within smaller businesses typically have more than one role to cover on a daily basis, this campaign conveys an understanding of the sector – and then presents Toshiba’s devices as being equally flexible.

Using the well known phrase, ‘put your [insert job title] hat on’ as inspiration, I wrote and helped to art direct the assets of this campaign – including a national print campaign, emails, web banners, a microsite and a promotional online video.